Coe Microsoft DataPlatform case study 3
Case Study
Empowered Weather Reporting Service with Centralized Data Analytics and Targeted Advertising

Empowered Weather Reporting Service with Centralized Data Analytics and Targeted Advertising

Problem

  • The client needed to aggregate large data from disparate systems into a single Azure Data Lake.
  • The objective was to enhance data analysis and enable more accurate marketing of internet advertising based on data analytics.

Solution

  • People Tech collaborated with the client to review the systems and data sources, establishing the overall data architecture.
  • Thorough data analysis was conducted to determine business goals and identify key questions for optimizing data usage in advertising.
  • Tera bytes of data from platforms like Google, SQL Server, Oracle, and Amazon were harvested and consolidated into a centralized Azure Data Lake.
  • The architecture was implemented, and machine learning capabilities were leveraged for real-time weather forecast predictions.
  • The aggregated data and machine learning capabilities enabled more targeted regional advertising based on weather patterns.

Result

  • The implementation yielded significant outcomes for the weather reporting service.
  • The centralized Azure Data Lake combined with machine learning algorithms provided accurate real-time weather forecasts.
  • The solution empowered the service to conduct more effective and targeted advertising campaigns based on regional weather conditions.

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