Empowered Weather Reporting Service with Centralized Data Analytics and Targeted Advertising
Problem
- The client needed to aggregate large data from disparate systems into a single Azure Data Lake.
- The objective was to enhance data analysis and enable more accurate marketing of internet advertising based on data analytics.
Solution
- People Tech collaborated with the client to review the systems and data sources, establishing the overall data architecture.
- Thorough data analysis was conducted to determine business goals and identify key questions for optimizing data usage in advertising.
- Tera bytes of data from platforms like Google, SQL Server, Oracle, and Amazon were harvested and consolidated into a centralized Azure Data Lake.
- The architecture was implemented, and machine learning capabilities were leveraged for real-time weather forecast predictions.
- The aggregated data and machine learning capabilities enabled more targeted regional advertising based on weather patterns.
Result
- The implementation yielded significant outcomes for the weather reporting service.
- The centralized Azure Data Lake combined with machine learning algorithms provided accurate real-time weather forecasts.
- The solution empowered the service to conduct more effective and targeted advertising campaigns based on regional weather conditions.